The future of data-driven marketing

On 6 March, Cecilia Hjertzell, Head of Strategy, Odyssey, and Patrik Stoopendahl, Business Anthropologist and Innovation Consultant, Kairos Future, spoke about the future of data-driven marketing at a fully seated breakfast seminar at the Swedish Direct Marketing Association, SWEDMA. Technological opportunities was mixed together with questions about integrity, user data, and blockchains.

And we are proud to announce that SWEDMA have given us yet another opportunity to share our thoughts att the prestigious Guldnyckeln on March 22.

Read more about the presentation in Cap & Design's article (in Swedish), Frukost och framtidsspaning.

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